Advantages for the companies which are integrated with AWS

Amazon Web Services (AWS)

AWS is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings. AWS services can offer an organization tools such as compute power, database storage and content delivery services.

How AWS works

AWS is separated into different services; each can be configured in different ways based on the user’s needs. Users should be able to see configuration options and individual server maps for an AWS service.

Case study of the company called under armor

The Challenge

The Under Armour Connected Fitness platform is in high-growth mode, with more people using its suite of fitness apps every day. However, the company struggled to manage that growth while relying on an IT hosting provider. “We wanted to be more dynamic and focus more on our growth instead of optimizing our data center footprint.

Why Amazon Web Services

After deciding that a cloud solution would be the best fit for its elasticity and reliability requirements, Under Armour chose to move its MapMyFitness and UA Record apps to the Amazon Web Services (AWS) Cloud. “MyFitnessPal and Endomondo were already running on AWS, and we wanted to have the entire Connected Fitness platform on AWS,” says Demmel. “AWS is the biggest player in the market and more experienced than anyone else. It’s also continuously creating new services, and that’s important for us because we are an innovation company.”

The Benefits

  1. Moving to the AWS Cloud has enabled us to optimize all our apps for our global user base
  2. We can scale dynamically and automatically provision new instances to support traffic spikes on weekends for some apps and early in the work week for others.
  3. Using AWS we have access to multiple Regions and Availability Zones, which ensures high availability for our millions of global users